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HyperDyne makes technology invisible
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Modern information and communication technologies – personal
computers, mobile phones, broadband, multimedia content, and
web-driven applications – touch every aspect of our daily lives.
Yet, these technologies are rapidly surpassing the non-technical
consumer’s ability to comprehend and engage with them, creating
significant hurdles for their widespread adoption.
HyperDyne solves this dilemma by developing interactive, intuitive
interfaces, adapted to specific user profiles, which mask technical
complexity.
The result? Intelligent, compelling, and usable interfaces that
enable emerging technologies to rapidly diffuse into the
non-technical mass market.
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Past Projects -
Broadband Connectivity – The price of broadband access in most
countries is now at levels that should see uptake skyrocket. Yet,
consumers appear reluctant to move from narrowband services. Cost is
no longer the issue – technology hurdles are. Many ISPs prefer
self-installation options to reduce their rollout costs.
Non-technical users, however, are reluctant to perform their own
installation.
Australia’s largest telecommunications company, Telstra Corp.,
approached HyperDyne to develop a solution. The resulting
Self-Install Kit (“SIK”) software automates the installation
process, guiding the customer in a technically non-confrontational
manner through connecting the modem, adapters, and filters, and then
automatically completes the installation and account registration
process to get the customer online.
HyperDyne’s SIK software achieves a 97% success rate and has reduced
Telstra’s support costs by 31%. It is now being commercialised by
emotum Pty Ltd.
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Multimedia - A key market segment for multimedia educational
products is pre- and primary school children. While certainly
familiar with computer technology, many children in this segment
lack the technical sophistication assumed by most multimedia
interfaces.
HyperDyne has worked with a range of early learning, educational and
training publishers, including DreamWorks, Harper Collins, Disney
Interactive, and Microsoft, to develop interfaces that overcome the
visual, auditory and conceptual processing hurdles that may prevent
young children from successfully using multimedia products.
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Video Encoding and Codec Development – HyperDyne’s pedigree in video
encoding and codec development has its genesis in the co-development
of the original Microsoft Windows AVI codec. Since then, it has
pioneered many groundbreaking techniques in the adaptation and
display of video on PCs, specialising in codecs optimised for the
ultra efficient and scalable transfer of video images in low data
rate environments.
Hyperdyne’s video codec/encoding technology is being commercialised
by associated company,
Bada bing bada
boom!
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